At exactly 2:47 AM, a customer sent a message to SkinSutra*, a skincare brand based in Jos, asking whether their turmeric face serum was suitable for sensitive skin. Seconds later, a friendly message pinged back: “Hi there! Our turmeric serum is made with gentle ingredients and has been tested for sensitive skin types. Would you like to place an order?”
But the founder, Tina Ayuba*, was asleep.
“I woke up, checked my dashboard, and realized the chatbot closed three sales overnight,” she laughs. “I was literally making money in my dreams.”
Automated Hustle, Human Results
What used to be the domain of large corporations—automated customer care, 24/7 support, instant responses—is now available to Nigeria’s emerging entrepreneurs. From freelance designers to food delivery services, AI-powered automation is becoming the new front desk.
According to Kingsley Onyeagusi, digital strategist, “Conversational AI is no longer futuristic—it’s functional. It’s the receptionist, assistant, and customer service rep you didn’t know you needed.”
The Tools Leveling the Field
A new breed of low-code and no-code AI tools is enabling this shift. Some of the most widely used include:
ChatGPT – to auto-generate email templates, proposals, and product descriptions
ManyChat – for WhatsApp and Instagram chat automation
Tidio and Zendesk – for live chat and helpdesk services
Calendly with AI – for appointment scheduling and smart reminders
Notion AI – to organize workflows, brainstorm, and manage tasks
Zapier – for automating repetitive digital tasks across platforms
These tools allow businesses to cut human workload by over 40%, according to a 2023 Deloitte Africa report.
Human Hustle Meets Machine Muscle
For small business owners like Joseph Aliyu, who runs a Lagos-based courier startup with just three full-time staff, AI tools are the backbone of daily operations.
“We have a WhatsApp bot that helps clients track packages. We don’t even need to hire a call center team anymore,” he explains. “I use ChatGPT to write client updates and Notion AI to summarize our weekly tasks.”
This blend of automation and entrepreneurship is changing the language of the hustle.
Beyond Convenience: A Tool for Inclusion
Automation is not just about convenience—it’s a lifeline for people working with limited capital or physical constraints.
Take Olamide Bakare, a hearing-impaired baker in Ibadan. She uses an AI-driven chatbot on Instagram and her website to communicate with customers, confirm orders, and schedule deliveries.
“Before automation, I needed someone to help me handle calls and customer support. Now, I can run the business independently,” she says through a translator.
Challenges & Cautions
Still, automation has its limits. Some customers prefer a human touch, especially when complaints or emotional nuance is involved. There’s also the risk of over-relying on AI and losing the unique voice of the brand.
Experts recommend blended automation—using AI for repetitive queries while reserving high-touch issues for real humans.
And then there’s cost. While basic plans are free or affordable, premium features can get expensive, especially for solo entrepreneurs.
The Future of Hustle is Augmented
What’s clear is that automation is no longer a tech buzzword—it’s the secret ingredient in the toolkit of modern entrepreneurs.
As Kingsley Onyeagusi aptly puts it, “A young designer in Zaria can now offer the same booking experience as a design studio in Cape Town—thanks to AI. That’s not just evolution. That’s revolution.”
Nice article